*CANDIDATES MUST BE LOCATED IN THE UNITED STATES**

About SafelyYou 

SafelyYou’s passionate mission is to empower safer, more person-centered care across senior living through world-leading AI, industry-changing hardware, and remote expert clinicians, significantly improving outcomes for residents while increasing peace of mind for families and reducing costs for communities.

Originating in 2015 as the doctoral research of CEO George Netscher—and inspired by his own family's experience with Alzheimer's disease—SafelyYou was spun out of UC Berkeley’s Artificial Intelligence Research Lab, one of the top five AI research groups in the world. And today, our company is solving critical challenges in senior living, from resident falls and ER visits to staffing concerns, length of stay, and NOI. All helping ensure that communities can focus on improved care for residents while still reaching their financial goals.

SafelyYou is one of five most innovative fall technologies referenced in the Senate Falls Report (2019), a winner of the McKnight’s Tech Partner of the Year, and has been named to Fortune’s Impact 20 list, which recognizes companies making people’s lives better through innovation.

Your Role at SafelyYou

The Growth Marketing Specialist manages strategic account-based marketing efforts to drive growth among key accounts. It involves creating and executing personalized, multi-channel campaigns, analyzing performance, optimizing strategies, and aligning closely with Sales, Marketing, and Product teams. The position also provides detailed reporting and insights to leadership and stays ahead of industry trends to maximize impact. 

Key Responsibilities:

• Refine, optimize, and execute strategic account-based marketing initiatives to accelerate growth among high-priority accounts 
• Collaborate closely with Sales, Marketing, and Product teams to identify target accounts and develop personalized engagement strategies 
• Plan, execute, and manage impactful multi-channel ABM campaigns (email, social, content, events, etc.) to effectively drive engagement and conversions, ensuring accurate attribution throughout the buyer journey via marketing automation and CRM platforms 
• Conduct ongoing, thorough analysis of campaign performance, leveraging data insights and feedback to refine strategies and maximize ROI
• Define and track performance metrics against company and marketing team OKRs, identifying and scaling the most impactful marketing content and channels 
• Suggest ad optimizations and/or new creative concepts to improve ad performance and assist in their development and revisions 
• Continuously monitor industry trends, competitor movements, and market dynamics to proactively adapt and enhance campaign effectiveness 
• Provide actionable insights and regular reporting to senior leadership on ABM performance and strategic opportunities 
• Educate Sales and Customer Success team on ABM strategies and insights, fostering alignment and enhancing collaboration 
• Perform comprehensive research to uncover new opportunities for growth and improve marketing effectiveness 

The Ideal Candidate: 

• Bachelor's degree in Marketing, Business, or related field
• 3+ years proven experience in account-based marketing or similar growth-focused role 
• Deep understanding of ABM methodologies, strategies, and best practices 
• Hands-on experience with WordPress, Salesforce Marketing Cloud Account Engagement (formerly Pardot) and Salesforce CRM and buyer intent tools preferred 
• Excellent analytical, problem-solving, and communication skills
• Demonstrated capability to independently manage complex projects while collaborating across teams 
• Passion for innovation, continuous improvement, and data-driven decision-making 
• B2B technology/software industry experience strongly preferred

Why Join Us? You Can Make a Difference!

SafelyYou offers a competitive compensation package, including but not limited to:

• A mission-driven company culture
• Fully remote
• Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, and Vision
• 401k Program
• Monthly Education, Well-being & WFH stipends
• Unlimited PTO
• Growth Potential
• Company Retreats
• Medical & Family/Parental Leave

At SafelyYou, we believe that a diverse, equitable, and inclusive workplace makes us a more relevant, competitive, and resilient company. We are committed to creating a diverse and inclusive workforce that celebrates diversity. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status.

We value all the perspectives our team members bring to the table, and that is why we don’t look for culture fit, but culture add. We want to hear from YOU! We encourage you to apply even if you do not fit 100% of the technical requirements.